My Family

My Family

Thursday, 18 February 2016

Citroën to Unveil Mosaic made of Toy Cars in Birmingham Tomorrow.

Citroën to Unveil Mosaic made of Toy Cars
 in Birmingham Tomorrow.

A mosaic of a Citroën C4 Cactus, made of toy models of the Citroën range, will be unveiled in Birmingham’s Bull Ring shopping centre between 19 – 21 February.

Shoppers at the Birmingham Bull Ring centre this weekend will be able to claim a free miniature toy car and enter a draw to be in with the chance of winning a multitude of prizes, ranging from vouchers to a family trip to France. How awesome is that! 

The mosaic installation pays homage to Citroën’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span. 

Measuring 5m by 2.5m, the mosaic has been built in collaboration with final-year students from the University of Creative Arts in Surrey and will be joined at the Bull Ring shopping centre by a real Citroën C4 Cactus on display. It sounds great for all the car fans!

Those visiting the installation can walk away with one of the 2,677 toy cars that currently make up the mosaic. The toys are offered free of charge. By doing so, participants will be in with a chance of winning a number of prizes such as cinema tickets, vouchers and radios.

The grand prize is a family trip to France, which includes a day trip to Disneyland Paris and the opportunity to visit C_42, Citroen’s Brand Experience on the Champs-Élysées. 

Shoppers will also have the chance to learn more about the Citroën C4 Cactus, which is best-known for for its innovative Airbump technology that protects the car from everyday bumps and scrapes. The car combines simplicity and efficiency with practicality and low ownership costs, equipping the Citroën C4 Cactus to take on the challenges of modern life.

You can watch the creation of the C4 Cactus mosaic below:

So if you're in Birmingham this weekend why not pop along to the Bull Ring Shopping Centre and pick up a free toy car and maybe even win yourself a lovely prize at the same time. I know where I'll be heading this weekend, my children would love this.

Disclosure: I choose to share this press release with you as it's local to us and though you might all like the chance to get a free toy car and maybe even win a bigger prize.

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